The production of a new advertising spot by Thessaloniki Tourism Organization, triggered by the opening of the summer tourist season, promotes Thessaloniki as the ideal city-break destination!
Thessaloniki Tourism Organization created digital campaigns on Instagram, Facebook, Google and Tik Tok targeting 20 countries that are connected to Thessaloniki and are markets of interest.
The video has so far reached 200,000 views on the internet, and -in collaboration with the Spanish office of the Greek Tourism Organisation- the video will be shown at 300 different points of sale of travel packages throughout the country of Spain.
In collaboration with the Sun d’Or airline, a subsidiary of the national carrier El Al, a new version of the video was created adapted to the characteristics of the Israeli tourist market and will be shown on all available digital channels of the company as well as on the streaming systems of its flights.
As always in such a production, there was a collaboration with the State Theater of Northern Greece, which took care of the casting.
